Fabletics Takes On Amazon through Reverse Showroom

Branding is a primary strategy that plays a fundamental role in marketing. It is a strategy that massively contributes to a brand’s ability in garnering competitive advantage. This is mostly evident in globalized economies of scale. From dealing with stiff competition to penetrating different markets, branding has continuously won the hearts of clients from different points of marketing. To consumers, branding represents the image of a product. That is why well positioned brands have huge market shares. Such is the story of Fabletics, a clothing line by Kate Hudson, an international model.




Kate Hudson is a fashion mogul who made a name for herself in the modeling industry years ago. In 2013, she established Fabletics with healthy women in mind. The clothing line supports healthy living by promoting healthy life styles through sports. As a person who understands the importance of leading a healthy life style, Kate has implemented modern marketing trends in her company. Fabletics incorporates strategic planning as well as the execution of plans that work together for the well being of consumers.




In the fashion industry, it is evident that clients rely on brands that have a personal touch to their existence. That is why at Fabletics, reverse showroom is implemented. Reverse showroom entails concrete research on the preferences of a client. Through the capable team that Kate Hudson has employed, Fabletics uses reverse showroom to establish the preferences of clients. This is done through summing the totals of the browsing history. Through the history, the management determines what should be stored in the physical stores. That is why Fabletics has won the hearts of many consumers.




With technology as a leading device implemented in different industries of production, Fabletics has embraced the use of technology in winning client’s hearts. From designing customized products to conducting research on consumer preference, technology leads in different ways. Fabletics uses modern technology to establish client preference and produce exactly what the consumers need. The firm has succeeded in incorporating physical showrooms that store high quality brands. The company also offers retail stores shopping options that contain products with affordable prices. The reverse showroom mechanism is entirely based on the culture, life style, income and tastes of a client.




For a model with no business background, Kate Hudson is doing well. Once in a while has she received negative feedback concerning her style in business but she braced the feedback by providing the best apparel. Kate continues to invest in her business by initiating proper communication through service departments.